A whale, in the parlance of Las Vegas, is the “high-roller, the one to whom everyone kowtows.
For you, it’s whomever is the big name, VIP or celebrity in your industry or vertical niche. While
you may have an unknown brand and be afraid that you can’t get interviews with those lofty
celebs, in fact, with enough preparation, the professional form letter below and good follow up,
you most assuredly can. Success in confirming guests is directly tied to the level of professional
approach you bring to to the request.
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